Every month we look at which brand is America’s most popular DNA sequencing service. During September 2019 the following represented the most popular DNA ancestry and health services in the country:
- 23andMe
- AncestryDNA
- Living DNA
- HomeDNA
- MyHeritage DNA
Our Ancestry DNA Popularity Criteria
Currently, our popularity criteria is based solely on how often people are searching for a given brand. But over time, we expect to calculate popularity based on a variety of factors that will extend into user reviews, mentions in the news media, search interest, and any other factors that we learn have an impact on how the general public interacts with these DNA testing brands.
So here is the underlying data for our inaugural popularity survey: