23andMe regularly offers deals and discounts on all of their product offerings, but it appears that they are currently offering no discounts.
23andMe Promotion Trends
Snap promotions are probably your best way to get big discounts on the 23andMe products. For example, a recent snap promotion in October 2019 provided a 20% discount on the Traits + Health and a 35% discount on the Health + Ancestry reports.
Recent Discounts
Christmas Discount of 2019
During the Christmas season of 2019 new users could save anywhere from $20 to $100 on 23andMe products. Here is a list of the Christmas season discounts:
| Discount Name | New Price | Discount Value | Terms | True Discount |
|---|---|---|---|---|
| Ancestry + Traits – The Best DNA Gift | $79 | $20 | No special terms, just a straight discount | 20% |
| Health + Ancestry – The Best DNA Gift | $99 | $100 | No special terms, just a straight discount | 50% |
| VIP Health + Ancestry – The Best DNA Gift | $399 | $100 | No special terms, just a straight discount | 20% |
These were the cheapest prices we saw in all of 2019.
$49 Health Upgrade Email Exclusive November 2019
Between Nov 1 -3 23andMe was offering an email Health Upgrade offer that reduced the price to $49. The normal price for the Health Upgrade is $125 putting the value of this discount at $76 – a 61% discount.
Health + Ancestry Buy One, Get One 10% Off October
For most of October 2019 they were running a Buy one Health + Ancestry and get one Health + Ancestry at 10% off promotion. This was a $19.90 discount on a $398 purchase, representing a 5% discount.
Deep Discount October 2019
Between Oct 12 -15 an aggressive discount on both the Traits + Ancestry and Health + Ancestry reports. The Traits + Ancestry report saw a $20 discount, putting it at $79, while the Health + Ancestry got discounted $70, bringing it down to just $129. That is a 20% discount and a 35% discount respectively.